After completing their four yearly review in 2015 Chelsea Primary School set a new strategic direction including a school improvement plan which identified as one of its actions the rebranding and repositioning of the school. Our brief was to create a new logo and visual identity for Chelsea Primary School that supports the school’s vision to create a passionate learning community that inspires, challenges and supports all students to achieve to their full potential.

Chelsea Primary School pride themselves on enabling each student to develop a sense of belonging; to make contributions and be valued as individuals.