Lark Industries is a family owned and operated Australian business and one of the leading suppliers of play and exercise equipment in Australia. Their motto is Play Up Work Out. When rebranding Lark wanted an icon that represented the outdoors but was also fun and playful. A bright geometric pattern was developed in the bird icon and carries over into many other design pieces. The new Lark logo has now been featured on brochures, pull up banners, magazine ads and stationery right down to pens and binders!